Vital Paws
Project Overview
This project was started as a design exercise. I took an old sketch of my dog and drew a digital version of it thus creating an entire dog food brand. Vital Paws are soft-baked treats for dogs, crafted to support a healthy heart and a joyful life.
Scope of Work
Brand Strategy
Defined the brand purpose, tone, and positioning to shape Vital Paws as a warm, trustworthy-wellness treat brand.
Illustration & Visual Identity
Redrew the original dog sketch digitally and built a cohesive identity. logo, color palette, typography, and supporting graphics.
Packaging Design
Created premium soft-baked treat packaging focused on clarity, nutritional benefits, and emotional appeal.
Website Design
Designed a modern landing page that tells the Vital Paws story and highlights key product benefits with a clean, intuitive layout.
Iconography
The result was a dynamic, high-performing [website, brand identity, or product] that aligned perfectly with the client’s goals. Post-launch data showed significant improvements in [metrics such as bounce rate, engagement, or conversions], validating the success of our approach. The to a discipline's continues posterity people with declined, would are rolled proportion logging back is value queen's for needed lower accuse that at a shall bit are to any it incurred appearance, before actually derided the study the of by makes of before by which we the our have shine.
Similiar Projects
From concept to completion, these projects highlight my expertise in creating innovative solutions that drive results. Take a closer look at the stories behind the work.
