The "It's Hard to Be Human" logo captures the honest, relatable vibe of the brand. Playful stick figures and the mix of purple and green create a sense of whimsy and calm. The handwritten "human" adds a personal touch, emphasizing that life's imperfections are part of the journey, perfect for a coffee brand that feels like a comforting companion through everyday struggles.
The illustrations are a blend of whimsy and warmth, designed to uplift and inspire. From the 'Whimsical Encouragement Mural' to playful floral characters, every element reflects our belief that a little coffee and a lot of kindness can brighten the everyday. These visuals bring our brand's personality to life, infusing positivity into every cup.
